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Explainer videos are short, animated videos that explain a product or service in a fun and engaging way. They are perfect for businesses of all sizes, and can be used to achieve a variety of goals. In this article, we will discuss five great reasons to create explainer videos, and we will also show you how to benefit from them. Let’s get started!
Great reasons to create explainer videos to help your business thrive
You know what they say: a picture is worth a thousand words. But sometimes, just images are not enough. Sometimes you need to see something in action to fully understand it. That’s where explainer videos come in – short, snappy videos that explain how your product or service works and how it works. And believe us when we say you can benefit from making them! Here are some key reasons why explainer videos are important.
Show your audience that your company is influential
There are two reasons why this is vital:
People frequently make purchases from businesses they know and trust. The consumer will choose the option with the product with the more recognizable label when presented with two identical products.
Both the visual and aural memories are influenced by video content. Because of this, it is simpler for us to recall a movie’s story than it is to recount a book.
Solve complex concepts for viewers to understand
A rookie may find it challenging to use your services or products, but you may make complex subjects simple. You can achieve this by developing short tutorials that simplify how to utilize a few practical tools. People will appreciate helpful explanations. When you offer top-notch support and care, the product’s popularity will rise concurrently. If you have developed a mobile app, for instance, discuss any features that people might have missed or demonstrate the fun things you can do with the tools it comes with.
Next: The process of creating a video
Be on the client’s side
When you demonstrate how to use your service or product, offer helpful advice and time-saving hacks, and divulge information that enables unanticipated uses of the product, you win the hearts of your clients. By doing this, you take the client’s side and show that you are knowledgeable about their everyday activities and that they can get their difficulties solved with your assistance.
The Invesp organization carried out its investigation by examining the operations of a number of dozen businesses. It came revealed that 90% of these businesses experience annual consumer loss of up to 20%. This is the key factor forcing these businesses to focus on gaining new customers. The remaining 10%, however, make brand-building investments and stake their future on recurring sales. Because it is simpler to keep a warm consumer than to win over cold prospects, their business is better.
Your products or services need to be featured
If your visitors can use your product properly, your explainer videos will increase profit and increase sales. In the content you offer, discuss the advantages of your service or product. Get the target audience’s attention by demonstrating how your service may improve daily life, make complex jobs simpler, or address a problem.
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